# Lifesight Documentation > Documentation for Lifesight Append .md to any documentation page URL to get its markdown version. ## Guides - [What is Lifesight ?](https://docs.lifesight.io/docs/what-is-lifesight.md): Understand who we are and what we do - [How Lifesight Works](https://docs.lifesight.io/docs/how-we-do-it.md): Introduction to Lifesight Unified Marketing Measurements (UMM) - [Getting onboarded](https://docs.lifesight.io/docs/onboarding.md): Learn how to begin your journey with Lifesight - [Onboarding - Brands](https://docs.lifesight.io/docs/onboarding-brands.md): Step-by-step guide in getting started with Lifesight for your brand - [Onboarding - Agency](https://docs.lifesight.io/docs/onboarding-agency.md): Guide to help agencies onboard brands/clients to Lifesight - [Unified Marketing Measurement](https://docs.lifesight.io/docs/unified-marketing-measurement.md): Why measurement takes a system, not a single tool. - [Marketing Mix Modeling](https://docs.lifesight.io/docs/lifesights-modeling-methodology.md): A Comprehensive Introduction on Marketing Mix Modeling - [Lifesight's Modeling Framework](https://docs.lifesight.io/docs/lifesights-approach.md): Lifesight's approach to robust causal inference and accurate prediction - [Causal Reasoning in Modeling](https://docs.lifesight.io/docs/structural-causal-modeling.md): A comprehensive introduction to Causal Inference in Modeling - [Causal Discovery](https://docs.lifesight.io/docs/causal-discovery-estimation.md): Lifesight’s approach to Causal Graph–powered discovery - [Backpropogation & Effect Adjustments](https://docs.lifesight.io/docs/backpropogation-effect-adjustments.md): How effects are back-propogated to get the indirect effect and the true total effects - [ML Based Inference](https://docs.lifesight.io/docs/machine-learning-based-inference.md): Nested Ridge Regression based Robust Incrementality Measurements - [Ridge Regression](https://docs.lifesight.io/docs/ridge-regression.md): Robust inference with Regularized Ridge Regression - [Transformation - Adstock](https://docs.lifesight.io/docs/adstock.md): Understanding adstock (decay and lag effects) in Marketing Mix Modeling - [Transformation - Saturation](https://docs.lifesight.io/docs/marginal-roas-mroas.md): Understanding diminshing returns in Marketing Mix Modeling - [Evolutionary Fine Tuning](https://docs.lifesight.io/docs/model-tuning.md): How Lifesight Uses Evolutionary Algorithms to Build Your Ideal Model - [Model Selection](https://docs.lifesight.io/docs/model-selection.md): How Lifesight picks "good" solutions and bootstrap to find the range of outcomes - [Model Accuracy](https://docs.lifesight.io/docs/goodness.md): How Lifesight Measures and Ensures Model Accuracy - [Model Calibration](https://docs.lifesight.io/docs/calibration.md): How to improve model estimates from high power experiments - [Model Refresh](https://docs.lifesight.io/docs/model-refresh.md): How Lifesight keeps a marketing mix model current as the business moves. - [Ensemble Forecasting](https://docs.lifesight.io/docs/ensemble-forecasting.md): Lifesight Adaptive Forecasting Framework - [Advanced Modeling Scenarios](https://docs.lifesight.io/docs/advanced-modeling-scenarios.md): How Lifesight models 2nd order effects - [FAQ - Markeing Mix Modeling ](https://docs.lifesight.io/docs/faq.md): Frequently asked questions about our modeling practices - [Incrementality Testing](https://docs.lifesight.io/docs/experiment.md): An introduction to Design & Implementation of good Incrementality testing programs - [Lifesight's Testing Framework](https://docs.lifesight.io/docs/lifesights-experimentation-framework.md): Lifesight's approach to high power inference of incrementality based on geographical & temporal treatments - [Designing Geo-Experiments: Identifying Geos](https://docs.lifesight.io/docs/geo-experiments-identifying-geos-and-requirements.md) - [Geo Experiments : Power Analysis](https://docs.lifesight.io/docs/geo-experiments.md) - [Geo Experiments - Insights & Validation](https://docs.lifesight.io/docs/geo-experiments-insights.md) - [Automated deployment of experiments ](https://docs.lifesight.io/docs/automated-deployment-of-experiments.md): Lifesight supports the automated deployment of experiments to Meta or Google for scale-up and hold-out experiments. Once a hypothesis has been generated and market selection has been completed, the relevant campaigns for the channel or tactic are chosen. Based on the channel, the following actions are taken. - [Geo Experiments: Comparison between methodologies](https://docs.lifesight.io/docs/geo-experiments-comparison-methodology.md) - [Predictive CLTV Modeling](https://docs.lifesight.io/docs/customer-lifetime-value-modeling.md): How lifesight predicts CLTV over various time horizons - [Attribution](https://docs.lifesight.io/docs/attribution-2.md): The What & The Why of Attribution - [Causal Attribution](https://docs.lifesight.io/docs/causal-attribution.md): Incrementality at the speed of Performance Marketing - [Single-Touch Attribution](https://docs.lifesight.io/docs/single-touch-attribution.md) - [Multi-Touch Attribution](https://docs.lifesight.io/docs/multi-touch-attribution.md) - [View Through Attribution](https://docs.lifesight.io/docs/view-through-attribution.md) - [Algorithmic Attribution](https://docs.lifesight.io/docs/algorithmic-attribution.md) - [Lifesight Advantage](https://docs.lifesight.io/docs/lifesight-advantage.md): Where traditional measurement breaks down and how Lifesight is architected differently. - [Lifesight vs Other MMM Vendors](https://docs.lifesight.io/docs/lifesight-vs-other-mmm-vendors.md) - [Lifesight vs Other Testing Vendors](https://docs.lifesight.io/docs/copy-of-lifesight-vs-other-mmm-vendors.md) - [Lifesight vs Other Attribution Vendors](https://docs.lifesight.io/docs/lifesight-vs-other-attribution-vendors.md) - [Lifesight vs Competitors](https://docs.lifesight.io/docs/lifesight-vs-competitors.md) - [Use Cases](https://docs.lifesight.io/docs/use-cases.md): Learn more about the use cases we support and their benefits - [About the platform](https://docs.lifesight.io/docs/quick-start-guide.md): Learn about our workflow and how to use it - [Connect](https://docs.lifesight.io/docs/connect.md): Seamlessly integrate your data sources and manage your customer consent and data. - [Integrations](https://docs.lifesight.io/docs/native-integrations.md): List of integrations to connect your data sources for centralization and operationalization - [Custom Connector](https://docs.lifesight.io/docs/custom-connectors.md): Connect any custom data sources using custom APIs and webhooks - [Lifesight Custom Backend Implementation](https://docs.lifesight.io/docs/lifesight-custom-backend-implementation.md) - [JavaScript SDK](https://docs.lifesight.io/docs/javascript-sdk.md): Integrate our Lifesight Pixel to elevate your website's tracking. - [Lifesight Tracking Pixel](https://docs.lifesight.io/docs/lifesight-tracking-pixel.md): Instructions to setup Lifesight Tracking Pixel for Attribution - [Shopify](https://docs.lifesight.io/docs/shopify-integration.md): Learn how to integrate your Shopify store with Lifesight and leverage customer data for better marketing insights. - [Google Ads](https://docs.lifesight.io/docs/google-ads-integration.md): Integrate your Google Ads Manager account with Lifesight - [Google Analytics](https://docs.lifesight.io/docs/google-analytics-integration.md): Integrate your Google Analytics account with Lifesight - [Meta Ads](https://docs.lifesight.io/docs/facebook-integration.md): Integrate your Meta Ad Manager account with Lifesight - [X Ads](https://docs.lifesight.io/docs/x-integration.md): Integrate your X Ads Account with Lifesight - [LinkedIn](https://docs.lifesight.io/docs/linkedin-ads-integrations.md): Integrate your LinkedIn Ad Account with Lifesight - [Adroll](https://docs.lifesight.io/docs/adroll-integration.md): Integrate with Adroll to improve your targeting - [Pinterest](https://docs.lifesight.io/docs/pinterest-integration.md): Integrate your Pinterest Ad Account with Lifesight - [TikTok](https://docs.lifesight.io/docs/tiktok-integration.md): Integrate your TikTok for Business Account with Lifesight - [Klaviyo](https://docs.lifesight.io/docs/klaviyo-integration.md) - [Snapchat](https://docs.lifesight.io/docs/snapchat-integration.md): Integrate your Snapchat Ads Account with Lifesight - [Microsoft Ads](https://docs.lifesight.io/docs/microsoft-ads-integration.md): Integrate your Microsoft Ads account with Lifesight - [Amazon Ads](https://docs.lifesight.io/docs/amazon-ads-integration.md): Integrate your Amazon Ads Account with Lifesight - [Google Display & Video 360](https://docs.lifesight.io/docs/dv360-integration.md): Integrate your DV360 account with Lifesight - [Attentive](https://docs.lifesight.io/docs/attentive-integration.md): Integrate your Attentive Account with Lifesight - [Google sheets](https://docs.lifesight.io/docs/google-sheets-integration.md): Automate your MMM data & COGS data refresh from your google sheets - [BigQuery](https://docs.lifesight.io/docs/bigquery.md): Integrate Google BigQuery to pull in Marketing data from your data warehouse - [Snowflake](https://docs.lifesight.io/docs/snowflake.md): Integrate Snowflake to pull in Marketing data from your data warehouse - [Moloco Ads](https://docs.lifesight.io/docs/moloco.md) - [Taboola](https://docs.lifesight.io/docs/taboola.md) - [Salesforce Commerce Cloud ](https://docs.lifesight.io/docs/salesforce-commerce-cloud.md): Learn how to integrate your Salesforce Commerce Cloud store with Lifesight and leverage customer data for better marketing insights. - [Vibe CTV](https://docs.lifesight.io/docs/vibe-ctv.md) - [Reddit Ads](https://docs.lifesight.io/docs/reddit-ads.md): Learn how to integrate your Reddit Ads account with Lifesight and leverage marketing data for better marketing insights. - [Walmart Connect](https://docs.lifesight.io/docs/walmart-connect.md): Integrate Walmart Connect with Lifesight to automatically ingest retail media campaign performance data for unified marketing measurement and attribution analysis. - [Amazon S3](https://docs.lifesight.io/docs/amazon-s3.md): Integrate Amazon S3 on Lifesight - [Criteo](https://docs.lifesight.io/docs/criteo.md): Integrate your Criteo Ad Account with Lifesight - [Outbrain](https://docs.lifesight.io/docs/outbrain.md): Integrate your Outbrain account with Lifesight - [Awin](https://docs.lifesight.io/docs/awin.md) - [CJ Affiliate](https://docs.lifesight.io/docs/cj-affiliate.md) - [Impact](https://docs.lifesight.io/docs/impact.md) - [Everflow](https://docs.lifesight.io/docs/everflow.md) - [Adtraction](https://docs.lifesight.io/docs/adtraction.md) - [Roku](https://docs.lifesight.io/docs/roku.md) - [Stackadapt](https://docs.lifesight.io/docs/stackadapt-integration.md): Connect your StackAdapt programmatic advertising account to Lifesight - [Segments](https://docs.lifesight.io/docs/segments-1.md): Segment your audience based on behavioral data and retarget them seamlessly - [What are segments?](https://docs.lifesight.io/docs/segments.md): Create and manage audience segments and lists. - [Segment sync](https://docs.lifesight.io/docs/segment-sync.md) - [Profiles](https://docs.lifesight.io/docs/profiles-1.md): Unify and manage all customer data from one dashboard - [What are profiles](https://docs.lifesight.io/docs/profiles.md): Manage your customer and anonymous user profiles - [Identity graph](https://docs.lifesight.io/docs/identity-graph.md) - [Measure](https://docs.lifesight.io/docs/measure.md) - [Marketing Mix Modeling](https://docs.lifesight.io/docs/marketing-mix-modeling.md): Understanding Marketing Mix Modeling - [Setting up your Mix Model ](https://docs.lifesight.io/docs/model-creation.md): Your guide to configuring data, selecting variables, and launching your media mix model - [CSV Data Formatting Guidelines](https://docs.lifesight.io/docs/mmm-input-schema.md): Data Validation & Formatting rules for CSV upload - [Model Overview](https://docs.lifesight.io/docs/overview.md): Learn to interpret the reports and charts on the Overview tab - [Model Attributes](https://docs.lifesight.io/docs/model.md): Understand your Mix Model's performance and input data - [Causal Flags](https://docs.lifesight.io/docs/causality-flags.md): Understand what determines whether a channel has a Casual relationship with the model - [Insights](https://docs.lifesight.io/docs/insights.md): Understand baseline revenue, channel contribution and profit insights from your Mix Model - [Channel Deep Dive](https://docs.lifesight.io/docs/channel-deep-dive-tab.md): Understand revenue contribution trends and investigate spending patterns for a Channel or Tactic - [Campaigns](https://docs.lifesight.io/docs/campaigns.md): Understanding campaign level insights - [Profit & Cost Settings](https://docs.lifesight.io/docs/profit-cost-settings.md): Define your core financial inputs to unlock true, channel-level profit reporting - [Model Refresh](https://docs.lifesight.io/docs/mmm-refresh.md): Lifesight's MMM refresh provides real time MMM insights for agile decision making. - [Model Retraining](https://docs.lifesight.io/docs/mmm-recalibration.md): Learn Why and How to retrain your Marketing Mix Models - [Model Calibration](https://docs.lifesight.io/docs/model-calibration.md): Calibrating your Model based on experiment outcomes - [Merging Models](https://docs.lifesight.io/docs/model-retraining-copy.md): Unify models for a single truth - [Experiments](https://docs.lifesight.io/docs/incrementality-testing.md): Learn how to navigate and use Experiments in Lifesight - [Geo Experiment](https://docs.lifesight.io/docs/geo-testing.md): Understand the need for geo test and how it can help improve your marketing optimization. - [Geo Experiment Design](https://docs.lifesight.io/docs/geo-experiment-creation-1.md): Design and Deploy your Geo Experiment - [Geo Experiment Insights](https://docs.lifesight.io/docs/geo-experiment-insights.md): Interpreting your Geo Test Results - [Geo test data schema](https://docs.lifesight.io/docs/geo-test-data-schema.md) - [Attribution](https://docs.lifesight.io/docs/attribution.md): Understand the fundamentals of Marketing Attribution. - [Getting started with attribution](https://docs.lifesight.io/docs/getting-started-with-attribution.md): Learn everything you need to get started with Attribution. - [Overview](https://docs.lifesight.io/docs/overview-1.md): Get a quick summary of your overall ad performance across multiple channels - [Purchases](https://docs.lifesight.io/docs/purchases.md) - [Conversions](https://docs.lifesight.io/docs/conversions.md): Analyze conversion across Channels and Events - [Journeys](https://docs.lifesight.io/docs/journeys.md): View customer journeys across marketing touchpoints and see the most efficient path that led to a conversion. - [Attribution chart](https://docs.lifesight.io/docs/attribution-chart.md): Leverage a powerful Attribution chart to uncover hidden patterns and opportunities in your data. - [Attribution metrics guide](https://docs.lifesight.io/docs/attribution-metrics-guide.md): Understand the definition for every metric tracked in your Attribution dashboard. - [Action](https://docs.lifesight.io/docs/action.md): Create, evaluate, and optimize media plans. - [Planner](https://docs.lifesight.io/docs/planner-1.md): Simulate, Forecast, and action your media plan using our advanced AI-powered scenario planner - [Building a media plan](https://docs.lifesight.io/docs/build-a-media-plan-copy.md): Step-by-step guide to create a media plan - [Intrepreting a plan](https://docs.lifesight.io/docs/intrepreting-a-budget-plan.md): Understand recommendations, generate multiple scenarios and leverage the budget worksheet - [Default Scenario](https://docs.lifesight.io/docs/default-scenario.md): Utilize default scenario to set targets and optimize campaigns to achieve them - [Custom Budget Pacing](https://docs.lifesight.io/docs/custom-budget-pacing.md): Manually define your monthly budget splits to maximize impact during key periods - [Recommendations](https://docs.lifesight.io/docs/recommendations.md): View AI-powered recommendations to optimize marketing. - [Optimizer](https://docs.lifesight.io/docs/optimizer-1.md): Action Budget changes to achieve your marketing goals - [Automated Budget Optimization](https://docs.lifesight.io/docs/automated-budget-optimization.md): Make automated budget changes to your campaigns - [Manual Changes](https://docs.lifesight.io/docs/manual-changes.md): Make budget and bid target changes to your campaigns across ad platforms - [Logger](https://docs.lifesight.io/docs/change-logs.md): Gather all the changes made using the Optimizer across Ad platforms - [Analyze](https://docs.lifesight.io/docs/analyze.md): Evaluate the effectiveness of your marketing efforts - [Dashboard Overview](https://docs.lifesight.io/docs/dashboard-overview.md) - [Dashboard Modes Overview](https://docs.lifesight.io/docs/dashboard-modes-overview.md) - [Dashboard Settings Overview](https://docs.lifesight.io/docs/dashboard-settings-overview.md): A Lifesight Dashboard has settings that apply to all its pages and elements. The settings covered in this document apply to Dashboards using grid layout. - [Intro to Element Types](https://docs.lifesight.io/docs/intro-to-element-types.md) - [Create a Dashboard](https://docs.lifesight.io/docs/create-a-dashboard.md) - [Create & Manage Dashboard Layouts](https://docs.lifesight.io/docs/create-manage-dashboard-layouts.md) - [Edit, Draft, and Publish a Dashboard](https://docs.lifesight.io/docs/edit-draft-and-publish-a-dashboard.md) - [Dashboard versions and version history](https://docs.lifesight.io/docs/dashboard-versions-and-version-history.md) - [Add version tags to Dashboards and data models](https://docs.lifesight.io/docs/add-version-tags-to-dashboards-and-data-models.md) - [Copy and paste Dashboard pages](https://docs.lifesight.io/docs/copy-and-paste-dashboard-pages.md) - [Copy and paste Dashboard elements](https://docs.lifesight.io/docs/copy-and-paste-dashboard-elements.md) - [Manage Dashboard page visibility](https://docs.lifesight.io/docs/manage-dashboard-page-visibility.md) - [Manage Dashboard refresh options](https://docs.lifesight.io/docs/manage-dashboard-refresh-options.md) - [Change the data source for a Dashboard or element](https://docs.lifesight.io/docs/change-the-data-source-for-a-dashboard-or-element.md) - [Visualizations](https://docs.lifesight.io/docs/intro-to-visualizations.md) - [Settings](https://docs.lifesight.io/docs/settings.md): Manage your workspace with customizable settings - [Company](https://docs.lifesight.io/docs/company.md): View your basic workspace information - [User roles](https://docs.lifesight.io/docs/user-roles.md): Understand access controls and restrictions amongst different user roles - [Add/Remove users](https://docs.lifesight.io/docs/add-remove-new-users.md): Learn how you can invite your teammates to work collaboratively on your projects. - [User permissions](https://docs.lifesight.io/docs/user-permissions.md): View permissions for each user role. - [UTM Tags](https://docs.lifesight.io/docs/utm-tags.md): Setting up UTMs for accurate attribution. Use the recommended UTMs for accurate attribution data - [Rules & Labels](https://docs.lifesight.io/docs/rules-labels.md): Manage rules and labels applied to your Attribution dashboard. - [How to setup custom rules](https://docs.lifesight.io/docs/how-to-setup-custom-rules.md): Create your own Rules to view your Attribution Dashboard based on your preferences. - [Domain Settings](https://docs.lifesight.io/docs/domain-settings.md): Proxy the Lifesight SDK with first-party domain advantages to reduce signal loss - [Configurations](https://docs.lifesight.io/docs/triangulation.md): The configurations tab allows you to map campaigns to tactics, view the recommended UTMs for Attribution, set rules and labels for cleaning and grouping data for attribution, set algorithmic weights and set your anchor attribution methodology. - [Workspaces](https://docs.lifesight.io/docs/workspaces.md): Create & Manage workspaces - [Account](https://docs.lifesight.io/docs/account.md): View and manage your account information - [View account details and change password](https://docs.lifesight.io/docs/view-account-details-and-change-password.md): Learn how to view your profile details and change the password to your account. - [Reset your password](https://docs.lifesight.io/docs/reset-your-password.md): Steps to reset a forgotten password. - [Profile](https://docs.lifesight.io/docs/profile.md): View your logged-in profile details and set your password - [Whitelabeling Conditions](https://docs.lifesight.io/docs/whitelabeling-condition.md) - [Configurations](https://docs.lifesight.io/docs/configurations.md): Configure rules, attribution weights, profit calculation metrics and casual attribution settings - [MCP](https://docs.lifesight.io/docs/mcp-connect.md): Learn about Lifesight MCP - [Setup Guide Claude](https://docs.lifesight.io/docs/setup-guide.md): Connect Lifesight MCP to Claude in 2 minutes. - [Setup Guide ChatGPT](https://docs.lifesight.io/docs/setup-guide-chatgpt.md): Connect Lifesight MCP to ChatGPT Codex in 2 minutes. - [MCP Prompt Library](https://docs.lifesight.io/docs/prompt-library.md): A copy-paste prompt library for using Lifesight MCP to answer planning, channel, anomaly, executive, methodology, and BFCM questions. - [How to sync segments to destinations](https://docs.lifesight.io/docs/optimize-your-ad-targeting.md): Reach the right audience with precision-targeted ad campaigns. Maximize ROI by focusing on the customers who matter most - [How to setup custom attribution weights](https://docs.lifesight.io/docs/custom-attribution-weights.md) - [How to setup UTM, rules & labeling](https://docs.lifesight.io/docs/best-practices-for-utm-rules-and-labelling.md) - [How to optimize budget using constraints](https://docs.lifesight.io/docs/how-to-optimize-budget-allocation.md): How to set optimal budget constraints for media channels to maximize incremental revenue. - [How to select planning base period](https://docs.lifesight.io/docs/how-to-use-seasonality-trend-holiday-graph-to-understand-which-base-period-would-be-the-optimum-for-your-forecasting.md): Use seasonality, trends, and holidays to select the optimal forecasting base period - [How to plan for seasonality & promotions](https://docs.lifesight.io/docs/plan-holidays-and-promotions.md) - [How to compare scenarios in plans](https://docs.lifesight.io/docs/compare-plans.md) - [How to manage budget changes](https://docs.lifesight.io/docs/react-to-budget-changes.md): Learn what to do when you have extra or cut budgets. - [How to optimize your budget](https://docs.lifesight.io/docs/understand-budget-optimizer-insights.md) - [How to plan your optimal budget](https://docs.lifesight.io/docs/plan-your-budget.md): How to plan your budget to achieve more incremental revenue - [How to test for new channel launch](https://docs.lifesight.io/docs/how-do-you-measure-the-impact-of-a-new-channel-launch.md) - [How to optimize a media mix for your goal](https://docs.lifesight.io/docs/optimize-for-revenue.md) - [How to validate effectiveness and ROIs](https://docs.lifesight.io/docs/insights-drawn-from-a-marketing-mix-model-mmm.md) - [How to validate your MMM accuracy](https://docs.lifesight.io/docs/validate-your-model-result.md): Cracking the Code of Marketing Mix Modeling (MMM) Validation - [How to improve your MMM model](https://docs.lifesight.io/docs/improve-your-model.md) - [How to track your goal progress](https://docs.lifesight.io/docs/track-your-marketing-goal.md) - [Glossary](https://docs.lifesight.io/docs/glossary.md): Learn A to Z of eCommerce and Marketing terms - [Academy](https://docs.lifesight.io/docs/academy.md): Learn the fundamentals of modern marketing measurement - [Marketing science services](https://docs.lifesight.io/docs/marketing-science-services.md): Hire experienced marketing scientists who are ex-Nielsen, Ipsos, Kantar, etc. - [FAQs](https://docs.lifesight.io/docs/faqs.md): Get answers to all your questions. - [Consent](https://docs.lifesight.io/docs/consent.md): Learn how to manage user consent and delete customer data - [Data localization](https://docs.lifesight.io/docs/data-localization-security-privacy-compliance.md): Store your Lifesight data as per your local privacy laws - [Data security compliance](https://docs.lifesight.io/docs/data-security.md) - [GDPR](https://docs.lifesight.io/docs/gdpr.md) - [SOC 2](https://docs.lifesight.io/docs/soc-2.md) - [HIPAA](https://docs.lifesight.io/docs/hipaa.md) - [ISO 27001](https://docs.lifesight.io/docs/iso-27001.md) - [Lifesight Partner Program](https://docs.lifesight.io/docs/lifesight-partner-program.md) - [Onboarding new clients/brands](https://docs.lifesight.io/docs/how-to-onboard-clients.md) - [Modify client workspace](https://docs.lifesight.io/docs/modify-client-workspace.md)