Geo test data schema

When uploading Geo Test data via CSV, ensure your data follows the provided template. A consistent data schema is crucial for tracking performance across geographic regions. Below is a typical schema with key attributes for analysis.

Schema

Field NameData typeDescriptionExample
DateDateThe date when the metric was recorded.01-01-2023
GeographyStringName of state/city/zip codeCalifornia
KPINumericValue of the captured metric (Revenue, Orders, etc)19,707

Data requirements to run a geo test:

Available options:

  • For most robust multiple objective design of experiment, 2 years of historical data is recommended.
  • For experiments where multiple objectives are to be tested, 1 year of historical data is recommended.
  • For non-seasonal businesses to test out a single objective, 3-6 months of historical data is recommended.