How to optimize a media mix for your goal

Having a media mix plan aligned with target revenue is crucial for meeting business goals. It ensures that marketing efforts are strategically directed toward the channels that generate the highest returns. By continuously adjusting the plan based on performance, companies stay on track, make the most of their budgets, and hit their revenue targets efficiently. Without a clear plan, efforts risk becoming scattered and less effective.

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Steps to optimize for Revenue

Create a MMM model and upload Revenue as the outcome KPI.
The model calculates the contribution, incrementality and marginal returns for every channel and tactic.
Go to the Planner and choose the newly created MMM model with the outcome KPI as Revenue.
Select the Goal as "KPI" and input your Target Revenue.
Follow the steps to create a plan and modify the constraints based on how aggressive your goals are.
The Planner will automatically generate a budget worksheet along with pacing recommendations. Download the worksheet and share it with your team to implement and hit your predicted revenue.