How Lifesight Works
Introduction to Lifesight Unified Marketing Measurements (UMM)
Lifesight delivers exceptional value through a combination of advanced technologies, sophisticated methodologies, and a customer-centric approach.
Here’s how we achieve this:
Unified Marketing Measurements
Integration of MMM, Incrementality Testing, and Causal Attribution into one unified framework for accurate and actionable measurements
Our platform combines these three critical methodologies to provide a comprehensive and unbiased view of your marketing performance. This integration ensures that you can accurately attribute outcomes to specific marketing activities and channels.
Lifesight uses a combination of marketing measurement methods to triangulate your marketing effectiveness.
- Marketing Mix Modeling - Estimates the incremental contribution of ALL marketing initiatives, going beyond paid media , we incorporate other organic (owned media, social impressions, search trends,...), contextual (product factors, price factors, promotions, competitions,...) and baseline factors (seasonality, category momentum, brand health, holidays, ....)
- Incrementality Testing - Estimates the incremental lift for channels, tactics and strategies that can be used to validate hypotheses & calibrate models
- Causal Attribution - Estimates & adjusts real-time attribution reports using incrementality factor & marginality factor to help marketers optimize granular campaign, ad group & ads.
Triangulation at Work
From | To | Interaction |
|---|---|---|
MMM | CA | MMM generates "Temporal" Incrementality Factor & Marginality Factor for calibration of attribution numbers. This enables better optimization decisioning at granular levels |
MMM | IT | MMM can generate right hypotheses that needs validation with Incrementality Tests. Hypotheses are generated after looking at multiple factors such as variations, number of observations, multicolinearity, etc... in the input data provided to the MMM Models |
IT | MMM | Incrementality Tests can provide with the lift numbers to calibrate MMM. Helps in building better MMM models with causal awareness. Lifesight's approach to model calibration is unique - with both coarse and fine calibration calibration. |
CA | MMM | Attribution provides granular and real time data, which enables operationalisation of MMM insights at granular levels in real time basis |
IT | CA | Incrementality Tests generates Incrementality Factor for calibration of attribution numbers. This enables better optimization decisioning at granular levels |
CA | IT | Attribution data can notify for major fluctuations in platform reported numbers, helping marketers hypothesize better for Incrementality Tests |
Cutting-Edge Measurement Capabilities
- Causal AI : Lifesight applies state-of-the-art Causal AI to disentangle correlation from true cause-and-effect. Our models quantify real incremental impact, isolate lift, and give you clarity on what’s genuinely driving performance.
- Ensemble Forecasting: We combine multiple advanced forecasting methods into a robust ensemble, delivering reliable forward-looking predictions of revenue, demand, and marketing efficiency. This helps teams make proactive, high-confidence budget and channel decisions.
- Artificial Intelligence : From automated knowledge agents to dynamic insights and AI-driven action recommendations, Lifesight’s MIA agent brings intelligence to every layer of the platform — bridging data, decisioning, and execution seamlessly.
Data Centralization & Operationalization
- Seamless Integration of Data Sources: Lifesight centralizes data from various marketing channels, CRM systems, and analytics tools, eliminating data silos and ensuring a unified data ecosystem.
- Operational Efficiency: By operationalizing your data, we streamline workflows and automate processes, enabling your marketing teams to focus on strategic decision-making rather than data management.
Real-Time Insights and Reporting
- Live Dashboards: Access real-time data and performance metrics through customizable dashboards, providing immediate visibility into your marketing efforts.
- Detailed Reporting: Generate comprehensive reports that offer deep insights into campaign performance, channel effectiveness, and overall marketing ROI.
Privacy and Compliance
- Data Security: Lifesight prioritizes data security with robust encryption, regular security audits, and compliance with data protection regulations like GDPR and CCPA.
- Future-Proof Design: Our platform is built to adapt to evolving data privacy laws and market trends, ensuring that your marketing strategies remain compliant and effective.
Customer Support and Success
- Dedicated Support Team: Our expert support team is available 24/7 to assist you with any questions or issues, ensuring a smooth and seamless experience.
- Ongoing Training and Resources: Access to a wealth of resources, including tutorials, webinars, and best practice guides, to help you maximize the potential of Lifesight’s platform.
Continuous Innovation
- R&D Investment: Lifesight continuously invests in research and development to enhance our platform’s capabilities and introduce new features that meet the evolving needs of our clients.
- Client Feedback Integration: We actively seek and incorporate client feedback to improve our platform and ensure it delivers the highest value to our users.
Updated about 2 months ago