Connect

Connect is the foundational component of our platform, designed to streamline the integration, ingestion, aggregation, transformation and operationalization of data from diverse sources. By centralizing your marketing, business, and customer data, Connect eliminates data silos, enhances data accuracy, and ensures that your marketing teams have access to comprehensive, real-time insights. This module supports a wide array of data source and destination integrations, enabling marketers to make informed, data-driven decisions that drive profitability and sustainable growth.

Lifesight unifies fragmented data across marketing and sales channels, creating a single source of truth that enables the seamless operationalization for use in analytics, modeling and experiments, which then powers insights for better decision-making. This guide walks you through integrating, managing, and operationalizing your data for maximum impact.

Supported Data Source/Destination Integrations

The Connect Module categorizes data integrations into the following types, each tailored to address specific aspects of your marketing ecosystem:

Advertising
Marketing Automation
Customer Relationship Management (CRM)
E-commerce
Marketplaces
Point of Sale (POS)
Retail Media
Analytics
Data Warehouses
Mobile Measurement Partners (MMP)
Connected TV (CTV) & Over-The-Top (OTT)
Payments
Accounting
Affiliates
Order Management Systems (OMS) and Inventory
Custom API/Webhooks

Unify and activate your customer data seamlessly

The ability to centralize and organize customer data is critical for gaining insights and driving personalized marketing efforts. Learn how you can unify customer data through Segments, Profiles, and Consent management.

Customer Segments, Profiles & Consent

• Customer segments allow you to group individuals based on specific criteria such as behavior, preferences, or demographics. By organizing customers into targeted segments, businesses can tailor their communication strategies and marketing campaigns more effectively. This feature enables you to create dynamic or static segments based on real-time or historical data, improving precision and engagement. Segments/Lists
• Customer profiles offer a comprehensive view of each individual by compiling all relevant information into a single profile. This includes details like contact information, interaction history, purchase behavior, and preferences. Profiles help you track customer journeys, allowing for more personalized interactions and better customer relationship management. You can also leverage this data to create more refined segments and target users with highly relevant content. Profiles
• Managing customer consent is essential for maintaining trust and complying with data privacy regulations such as GDPR and CCPA. The consent management feature allows you to track and manage the permissions customers provide regarding how their data is used. This ensures that your business adheres to privacy laws while offering customers control over their data preferences. With this feature, you can easily update, track, and document consent statuses for each individual. Consent