Action

Create, evaluate, and optimize media plans.

The Planner feature allows users to create, evaluate, and optimize media plans, helping businesses plan effective marketing strategies and allocate budgets more efficiently. Below are the key functionalities within the Planner.

Planner

This feature guides you through the process of creating a comprehensive media plan. Users can input budget, campaign goals, and channel preferences to develop a structured marketing strategy. The tool provides recommendations based on historical data and predictive models, ensuring that the media plan aligns with business objectives.

Recommendations

The Recommendations feature offers actionable insights to optimize your media plan. Based on data analysis and predictive modeling, this tool suggests adjustments to improve performance, enhance ROI, or better align with campaign objectives. Recommendations are tailored to the specific parameters of your plan, helping you make informed decisions for successful outcomes.