Getting started with attribution

This guide will walk you through the steps to set up attribution tracking using our platform. The process involves connecting your store/website and integrating your marketing channels for seamless tracking and analysis.

Step 1: Connect Your Store/Website

• For Shopify Users:
  Connect your Shopify store by entering your store name and granting admin access. For detailed instructions, refer to the [Shopify Integration Guide].
• For Other Platforms or Custom Websites:
  Add the Lifesight Pixel (a JavaScript snippet) to your website's code to enable conversion tracking. For a step-by-step guide, refer to the [Lifesight Pixel Implementation Guide].

Step 2: Connect Your Marketing Channels

Integrate your marketing channels to track essential metrics such as ad spend, conversions, impressions, and campaign details (Campaigns, Ad Sets, Ads). You can manage and connect these channels from the Integrations page. For specific instructions on each channel, refer to the [Marketing Channel Integration Guides].

Once the integration is complete, your Attribution dashboard will begin collecting data and provide insights into your campaigns' performance.

Best Practices

For more accurate tracking, use UTM Parameters on your ads and content. Follow our UTM best practices to track traffic sources more effectively. For additional details, refer to the [UTM Implementation Guide].