Google Display & Video 360

Display & Video 360 (DV360) is Google's enterprise-level demand-side platform (DSP), which is part of the broader Google Marketing Platform. It is designed for large advertisers and media agencies to manage comprehensive, large-scale digital advertising campaigns.

It specializes in the centralized planning, buying, and measurement of programmatic advertising at scale. The platform's core purpose is to provide sophisticated, data-driven control over media buys across the entire open internet, going far beyond just Google's owned-and-operated properties.

Setup Guide

1. Go to Connect > Integrations page from the navigation bar on the left.
2. Search for "Google DV360" and click on the tile.

3. Follow the OAuth process to grant necessary permissions to Lifesight.
4. The Google DV360 tile status changes to "Active"