MCP

The Lifesight MCP (Model Context Protocol) server connects your AI assistant, Claude Desktop or ChatGPT, directly to your Lifesight workspace. It gives your AI client secure, real-time access to your Marketing Mix Models, budget data, ad performance, and Lifesight’s documentation library, all through plain-language conversation.

Instead of logging into the Lifesight platform to pull reports or run scenarios, you can ask your AI assistant directly, “What was my best-performing channel last week?” or “Optimize my Q4 budget for revenue”, and get structured, model-backed answers in seconds. Lifesight’s built-in AI marketing analyst, handles the heavy lifting behind the scenes.

What is MCP?

Model Context Protocol (MCP) is an open standard that allows AI applications to securely access external data sources and tools. The Lifesight MCP server provides AI agents with:

• Direct API access to Lifesight functionality
• Documentation search capabilities
• Real-time data from your Lifesight account
• Code generation assistance for Lifesight integrations