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Documentation

INTRODUCTION

What is Lifesight ?
How Lifesight Works

GETTING STARTED

Getting onboarded
- Onboarding - Brands
- Onboarding - Agency

METHODOLOGIES

Marketing Mix Modeling
Incrementality Testing
- Lifesight's Testing Framework
- Split Testing
Attribution
- Causal Attribution
- Multi Touch Attribution

COMPARISONS & USE CASES

Lifesight Advantage
Lifesight vs Other MMM Vendors
Lifesight vs Other Testing Vendors
Lifesight vs Other Attribution Vendors
Lifesight vs Competitors
Use Cases

PLATFORM

About the platform
Connect
Measure
Action
Analyze
- Dashboards
Settings
Configurations

HOW TO'S

Centralizing & operationalizing your data
Planning, forecasting & optimization
Measuring marketing effectiveness
Analyzing marketing performance
- How to track your goal progress

LEARN

Glossary
Academy

SUPPORT

Marketing science services
FAQs

SECURITY & COMPLIANCE

Data governance
- Consent
Data localization
Data security compliance

PARTNERS

Lifesight Partner Program
Onboarding new clients/brands
Modify client workspace

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How to select planning base period

Use seasonality, trends, and holidays to select the optimal forecasting base period

Updated about 1 year ago

How to optimize budget using constraints

How to plan for seasonality & promotions