Vibe CTV

Overview

Vibe CTV is a connected TV (CTV) advertising platform that enables marketers to deliver targeted ads across premium streaming environments. It provides performance data for campaigns running on CTV devices, allowing advertisers to measure reach, engagement, and return on ad spend.

The Lifesight–Vibe integration allows you to automatically ingest Vibe CTV campaign performance data into the Lifesight Unified Marketing Measurement (UMM) platform. This ensures your CTV performance metrics are unified with other marketing and business data for comprehensive attribution and measurement.

Data Being Brought into Lifesight

Vibe CTV acts as a data source, providing detailed campaign performance metrics for reporting and modeling.

The data ingested includes (but is not limited to):

Impressions — total delivered ad impressions
Spend — campaign ad spend
Revenue — revenue attributed to the campaign
Other performance KPIs — such as completion rate, viewability, and CTR (if available from Vibe)

Steps to Integrate with Vibe CTV

1. Navigate to the Integrations Tab

In your Lifesight workspace, open the Integrations section.

2. Search for Vibe

Type Vibe CTV in the search bar to locate the integration.

3. Select the Integration Tile

Click on the Vibe tile and select Connect.

4. Enter Required Credentials

Provide the authentication details (API key)

5. Obtaining the API Key

Log into your Vibe CTV Dashboard
Go to Account Settings
Navigate to Developer Tool > API Keys in the menu
Create a New API Key
Click on “Create API Key” and enter a name for your key
Your API key will be generated and displayed once
Copy & Store Your API Key Safely
For security reasons, you won’t be able to view the key again after this step
Click “Copy” and store it in a secure location
Paste the API Key in the modal
Data Transfer Setup by Lifesight

Once credentials are verified, Lifesight configures the data transfer and begins ingesting Vibe CTV campaign data.