Everflow

Everflow is a platform designed for managing and tracking performance marketing partnerships, including affiliates, influencers, and media buying partners. Integrating Everflow with Lifesight brings your detailed partnership data into a unified measurement environment, enabling comprehensive analysis of this channel's contribution to your business growth.

Use Case: Analyzing Partner Marketing within a Unified Model

This integration pulls key performance metrics from your Everflow account, such as clicks, conversions, and partner payouts, directly into Lifesight. This data serves as a critical input for our Marketing Mix Models (MMM).

By incorporating this information, you can accurately measure the Return on Investment (ROI) of your partner channel. This allows for a direct comparison of its effectiveness against all of your other marketing channels, helping you optimize your overall strategy.

Prerequisites: Finding Your Everflow API Key

Before connecting, you will need to retrieve your API Key from your Everflow account. This is the only credential required to establish a secure connection.

1. Log in to your Everflow account.
2. In the left side navigation menu, navigate to Company > My Account.
3. In the Account Information section, you will find a field labeled API Key.
4. Copy this key and store it in a secure location.

Steps to Integrate in Lifesight

With your API Key ready, you can now complete the connection within the Lifesight platform.

1. Navigate to the Connect > Integrations tab in the Lifesight left side menu bar.
2. In the search field, type "Everflow" to locate the integration tile under the Affiliate & partnership category.
3. Click on the tile. A connection modal will appear.
4. In the API Key field, paste the Everflow API Key you retrieved from your account.
5. Click Connect.