Moloco Ads

Moloco is an ad optimisation platform that programmatically bids on ad exchanges to ensure the right ads are delivered to the right users. Moloco uses machine learning models to generate signals to bid on ad inventory to serve highly relevant ads to users when they are using popular mobile apps.

The key features of the integration include -

Data Integration: The integration allows seamless transfer of data (historical spend, clicks, impressions, etc.) to the attribution and MMM modules. This process is crucial for tracking and analyzing the effectiveness of advertising campaigns and also for creating integrated MMM models.
Campaign Performance Insights: Users have the advantage of accessing their Moloco Ads campaign performance data directly within the Attribution dashboard. This feature provides valuable insights and analytics, making it easier to measure the success of campaigns and make data-driven decisions.

Integrating Moloco Ads on your workspace

Navigate to the Integrations tab in the left-hand menu bar.
In the search field, type in "Moloco" to locate the integration.
Click on the Moloco Ads tile to begin the integration process.
You will then be requested to enter the API Key in the integration modal.
The API key will be available in API Access under User Settings. For more details, please refer to Moloco's documentation on generating and managing API Keys
Once done, click on "Connect" to complete the integration
The status will change to ‘Active’ and the ad data from the designated account will be available in the Attribution dashboard for unified reporting.