Microsoft Ads

Microsoft Advertising is a search and digital advertising platform that serves ads across the extensive Microsoft Search and Audience Networks. It specializes in reaching a high-intent audience, often comprised of professionals and established consumers, who are actively searching for products, services, and solutions. This provides advertisers with access to a unique segment of the market that may not be exclusively active on Google.

Setup Guide

1. Navigate to the Integrations tab, in the left-hand menu bar.
2. In the search field, type in "Microsoft Ads" to locate the integration for this application.
3. Click on the Microsoft ads tile and click on the "Connect" button to begin the integration process.

4. You will be redirected to log into your Microsoft account and allow access to certain scopes.

5. Once you have successfully logged in, the status of the integration will change to ‘partial’ on the Integration page.
6. Click on the Microsoft Ads tile and select the account you want to use with the workspace.
7. The status will get changed to ‘Active’ and the ad data from the designated account will be available in the Attribution dashboard for unified reporting.