What are profiles

What are Profiles

Profiles offer a comprehensive understanding of a visitor’s interactions with your store. In the Profile section, Lifesight integrates customer data from various channels, including sales and marketing, as well as other customer engagement touchpoints. It then organizes these profiles based on the extent of information available, such as the customer's position in the buying journey and their purchasing patterns within your store.

Key Metrics

View the overall Total Profiles, Total Contacts, Total Customers, New Profiles this Month, New Profiles Today from your Lifesight dashboard.

Profiles table

Lifesight categorizes your website visitors and customers into the following groups:

Profiles: Any visitor, user, or customer, whether anonymous or identified.

• Contacts: identified visitors or customers possessing one or more unique identifiers. These individuals have given consent to receive communications via email and SMS.
• Anonymous Profiles: Individuals with an anonymous ID, without any unique identifiers linked to the profile, such as an email address or phone number.

Deep-dive into specific profiles

Click on the Profile name to view detailed information for a user profile. View Profile events & orders. Click on each user interaction(view, click, add to cart, etc) to see more details like page view, product added to cart, etc.

View detailed profile data

Lifesight's First-Party ID Graph enhances the profile by capturing all identifiers and stitching them to a user profile to reduce signal loss.

• Overview -

• Segment -

• Identity Graph -

• Consent -

• Devices -

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Why use Profiles?

• Enrich user profiles with features
  With Profiles, you can enhance user profiles with additional data points. The traits include demographic information, preferences, purchase history, browsing behavior, or other static or computed data points.
• Unlock deeper insights
  By using the Profiles feature, you can monitor the interests of your contacts and visitors You can understand a customer’s journey through your sales funnel or locate each customer across the histogram of customer metrics.
• Deliver personalization and recommendations
  Using Profiles, you can ship personalization significantly faster by focusing entirely on activating key user features instead of cleaning and modeling data to build them.
• Predict user conversions and churn
  You can leverage Predictive attributes to predict in advance whether a contact is likely to convert, or a customer is likely to churn or make a purchase.