Rules & Labels
Manage rules and labels applied to your Attribution dashboard.
Attribution involves assigning credit for conversions (such as sales or leads) to different marketing channels, campaigns, or touchpoints that a customer interacts with before making a purchase. This process often relies on tracking UTM parameters.
The absence of a streamlined approach for handling UTM source, medium, and campaign values results in a disorganized and cluttered data display within the Attribution interface. Rules and Labeling seeks to address this issue by offering a user-friendly solution in the settings section for straightforward labeling, organizing, and verification of these UTM values.
The feature enables users to:
- Data Organization and Insight Generation: Tailor data organization, grouping, and labeling to fit an organization's unique naming standards, facilitating the discovery of deeper marketing insights.
- Customization and Oversight: Provides the capability to bypass the default data arrangement logic of Lifesight, empowering users to structure data in line with their specific organizational requirements.
- Variable Comparison: Facilitates the comparison of diverse variables to conduct a detailed analysis of the factors most significantly influencing advertising campaign outcomes.
Updated 11 months ago