Attribution chart

Metrics

This dropdown field lets users, choose any Attribution metric across any of these filters:

1. Platform - Choose from a list of connected Attribution channels to display your selected metric.
2. Tactic - Select any tactic from a list of connected Attribution channels to display your selected tactics.
3. Campaign - Choose any 1 or multiple campaigns from all your connected Attribution channels to view your selected metric
4. Ad Groups - Select 1 or multiple ad groups from all your connected Attribution channels to view your selected metric
5. Ads - Choose any 1 or multiple ads from all your connected Attribution channels to view your selected metric

Compare to

Users can choose any metric, time period, attribution model or attribution window to compare to.

1. Different metric - Choose any other metric like Revenue or NC Revenue across any channel or sub-campaign granularity from across your connected Attribution channels.
2. Same metric different time - Choose a different time period, either previous period or same period from a different year to compare.
3. Same metric different model - Select another Attribution model (Last Touch, Algorithmic, etc) to compare metrics.
4. Same metric different window - Select a different Attribution window to compare a metric against.

Granularity:

Plot your metrics on a daily, weekly or monthly basis based on your preference.

Additional options

1. Align axis - Align chart axes for accurate, scale-to-scale comparisons, ensuring more precise and meaningful data analysis.
2. Line/Bar graph - Easily switch between line and bar charts for a fresh perspective on your data, helping you quickly spot trends and insights.
3. Export - Export your charts and data in formats like PNG, JPG, PDF, SVG, CSV, and XLSX for seamless integration into presentations and reports.