Amazon Ads

Amazon Ads is the advertising platform for Amazon's vast e-commerce ecosystem, enabling brands and sellers to connect with shoppers directly at the point of purchase. It specializes in capturing high-intent shoppers who are actively researching and buying products on the site. The platform's primary goal is to boost product visibility, drive sales, and build brand presence on the digital shelf.

Setup Guide

Navigate to the Integrations tab in the left-hand menu bar.

1. In the search field, type in "Amazon Ads" to locate the integration for this application.
2. Click on the Amazon Ads tile and click "Connect" button to begin the integration process.
3. You will be redirected to log into your Amazon account and allow access to certain scopes.
4. Once you have successfully logged in, the status of the integration will change to ‘partial’ on the Integration page.
5. Click on the ‘Amazon Ads’ tile and select the account you want to use with the workspace. (Currently, it is not possible to change the selection without the Lifesight support team’s intervention.)
6. You will be re-directed to the integration settings page and the status will update to 'Active'.
7. Click on the Amazon ad integration tile to view the synchronized data.