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How to build a media plan
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INTRODUCTION
What is Lifesight ?
How Lifesight Works
GETTING STARTED
Getting onboarded
Onboarding - Brands
Onboarding - Agency
METHODOLOGIES
Marketing Mix Modeling
Lifesight's Modeling Framework
Causal Reasoning in Modeling
Causal Discovery
Backpropogation & Effect Adjustments
ML Based Inference
Ridge Regression
Transformation - Adstock
Transformation - Saturation
Evolutionary Fine Tuning
Model Selection
Model Accuracy
Model Calibration
Ensemble Forecasting
Incrementality Testing
Lifesight's Testing Framework
Designing Geo-Experiments: Identifying Geos
Geo Experiments : Power Analysis
Geo Experiments - Insights & Validation
Automated deployment of experiments
Geo Experiments: Comparison between methodologies
Split Testing
Split Testing : Statistical Significance
Split Testing : Treatment / Control Assignment
Split Testing : Understanding normalized Control
Attribution
Causal Attribution
Multi Touch Attribution
Single-Touch Attribution
Multi-Touch Attribution
View Through Attribution
Algorithmic Attribution
COMPARISONS & USE CASES
Lifesight Advantage
Lifesight vs Other MMM Vendors
Lifesight vs Other Testing Vendors
Lifesight vs Other Attribution Vendors
Lifesight vs Competitors
Use Cases
PLATFORM
About the platform
Connect
Integrations
Custom Connector
Lifesight Custom Backend Implementation
JavaScript SDK
Lifesight Tracking Pixel
Shopify
Google Ads
Google Analytics
Meta Ads
X Ads
LinkedIn
Adroll
Pinterest
TikTok
Klaviyo
Snapchat
Microsoft Ads
Amazon Ads
Google Display & Video 360
Attentive
Google sheets
BigQuery
Snowflake
Moloco Ads
Taboola
Salesforce Commerce Cloud
Vibe CTV
Reddit Ads
Walmart Connect
Amazon S3
Criteo
Outbrain
Awin
CJ Affiliate
Impact
Everflow
Adtraction
Segments
What are segments?
Segment sync
Profiles
What are profiles
Identity graph
Measure
Marketing Mix Modeling
Setting up your Mix Model
CSV Data Formatting Guidelines
Model Overview
Model Attributes
Causal Flags
Insights
Channel Deep Dive
Campaigns
Profit & Cost Settings
Model Refresh
Model Retraining
Model Calibration
Merging Models
Experiments
Geo Experiment
Geo Experiment Design
Geo Experiment Insights
Geo test data schema
Attribution
Getting started with attribution
Overview
Purchases
Conversions
Journeys
Attribution chart
Attribution metrics guide
Action
Planner
Building a media plan
Intrepreting a plan
Default Scenario
Custom Budget Pacing
Recommendations
Optimizer
Automated Budget Optimization
Manual Changes
Logger
Analyze
Dashboards
Dashboard Overview
Dashboard Modes Overview
Dashboard Settings Overview
Intro to Element Types
Create a Dashboard
Create & Manage Dashboard Layouts
Edit, Draft, and Publish a Dashboard
Dashboard versions and version history
Add version tags to Dashboards and data models
Copy and paste Dashboard pages
Copy and paste Dashboard elements
Manage Dashboard page visibility
Manage Dashboard refresh options
Change the data source for a Dashboard or element
Visualizations
Settings
Company
User roles
Add/Remove users
User permissions
UTM Tags
Rules & Labels
How to setup custom rules
Domain Settings
Configurations
Workspaces
Account
View account details and change password
Reset your password
Profile
Whitelabeling Conditions
Configurations
HOW TO'S
Centralizing & operationalizing your data
How to sync segments to destinations
How to setup custom attribution weights
How to setup UTM, rules & labeling
Planning, forecasting & optimization
How to optimize budget using constraints
How to select planning base period
How to plan for seasonality & promotions
How to compare scenarios in plans
How to manage budget changes
How to optimize your budget
How to plan your optimal budget
Measuring marketing effectiveness
How to test for new channel launch
How to optimize a media mix for your goal
How to validate effectiveness and ROIs
How to validate your MMM accuracy
How to improve your MMM model
Analyzing marketing performance
How to track your goal progress
LEARN
Glossary
Academy
SUPPORT
Marketing science services
FAQs
SECURITY & COMPLIANCE
Data governance
Consent
Data localization
Data security compliance
GDPR
SOC 2
HIPAA
ISO 27001
PARTNERS
Lifesight Partner Program
Onboarding new clients/brands
Modify client workspace
How to build a media plan
Updated 11 months ago
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