How to track your goal progress

Lifesight allows you to monitor the progress of your marketing goals effectively by providing real-time analytics and insights. This guide will help you understand how to track your marketing goal progress using Lifesight.

Steps to Track Your Marketing Goal Progress

1. Create and run a MMM model.
2. Once you're confident in your model performance, navigate to the Action > Planner feature.
3. Create a plan using the following steps.
4. Mark a plan as a default scenario
5. Once you're done, navigate to Analyze > Goals
6. You should be able to track your outcome KPI (Revenue, Leads, etc).

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You can track multiple marketing goals at the same time.

• The Goal KPI should be selected while creating a MMM model. The outcome KPI must be mapped and uploaded during model creation to track the desired KPI as a goal.
• If you select more than 1 default scenario for the same goal KPI, Lifesight automatically selects the plan that has less aggressive contraints to track in the Goals tab.