Goals

The purpose of the Goals tab is to track forecasted vs actual conversions based on the default scenario set for each MMM outcome (revenue, orders, leads, etc.)

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The Goals tab becomes active after you select a Default Scenario from your Scenario Planner.

View interactive demo

Key components:

1. Default Scenario- View the default scenario used to power a Goal KPI on the top right of the Goals dashboard.

2. Goals - View multiple goals for each KPI based on your selected Default Scenario.
3. Goal Tracker - View Actual VS Forecasted KPIs and their percentage of completion. Also, view your Planned spend vs Actual spend vs spend utilization percentage. This helps you understand if you are underspending/over spending in hitting your goals.

4. Goal trend - View a graphical trend of Actual VS Forecasted KPI

Budget Tracking

View channel-wise weekly actual vs forecasted metrics for Spend and KPI.